
Industry Project and Internship Options
Our Business degrees are designed for hands-on learning with real-world applications so you can learn the skills needed for your career. Opportunities such as consulting work, projects with industry partners, seminars with experts, internships, and field trips will have you applying your skills in professional scenarios.
for undergraduate students
Available time: Semester One/Two
Points: 15 points
Pre-requisite: at least 60 points of ACCT/INFO courses at 200-level; or subject to Head of Department Approval
The subject-related internship takes two basic forms. It may be project-based, whereby a student undertakes a specific project for a host as agreed to by the University, the student and the host, or it may be work experience-based, whereby the student spends time in an organisation undertaking relevant and appropriate work activities. However, these latter students would need to produce a negotiated deliverable during this time.
Students may propose an internship themselves. Any such proposals must meet the criteria for the course and be approved by the Head of Department and the host.
Available time: Semester One/Two, or Summer School
Points: 15 points
Pre-requisite:
- ǰfor ECON390;
- Իfor FINC390;
- subject to Head of Department approval
An internship or consultancy project is an opportunity to gain professional-level educational or training workplace experience while earning academic credit. The purpose of ECON/FINC 390 is to integrate academic and experiential learning through the use of projects and off-campus internships.
During the course of your consultancy project or internship, you are expected to apply the knowledge and academic skills you have learnt from your university studies in economics or finance to analyse and better understand a sector, market or organisation. You will also be required to use your academic knowledge and skills to reflect critically on the requirements of transitioning from an academic environment to a work environment and the skills valued in a professional workplace.
As these are economics or finance placements, priority is given to economics and finance majors.
Available time: Semester Two
Points: 15 points
Pre-requisite: 120 points at 100-level or above (open to students from any subject background)
This course leverages your innovation and creative thinking through a real-world project to make a difference for an organisation.
Over the semester, you will work in a team to come up with a concept solution to a challenge posed by a business, social enterprise or other organisation. If you have your own idea for a venture, you may have the opportunity to work on that venture as your project.
You will gain real-world experience working with key stakeholders and mentors and will learn to apply a number of business tools and techniques as you come up with your concept solutions. This is an opportunity for you to have a real impact for an organisation.
Available time: Semester Two
Points: 15 points
Pre-requisite:,
This course emphasises on using research to address tourism, hospitality and event issues related to the development and marketing of New ߣas a tourism destination.
Building on the introductory notions of marketing research in MKTG202 and tourism in MKTG240, this course further develops students' skills in applying research methods to investigate contemporary tourism issues in New Zealand. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue.
The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.
Available time: Semester One/Two, or Summer School
Points: 15 or 30 points
The Professional and Community Engagement (PACE) programme allows you to apply what you are studying within an authentic workplace environment to boost your employability, all whilst earning credits towards your degree programme.
PACE offers on-campus and internship courses at all levels of university study and is available to any student in any study area. Each course involves compulsory workshops focused on professional and career development.
Kinds of Internships Available
The following are some business subject related examples of internship roles that students have had:
- Environmental impact projects
- Community engagement initiatives
- Research and report writing
- Data analysis
- Accounting
- Project management
- Content creation (e.g., websites, social media)
- Exhibition curation
- Marketing strategies
- Event management
- Social media platform creation
INFO253 Internet Business and Technology
Available in Semester One
It introduces you to Electronic Commerce (e-Commerce) principles and practices, covering Business-to-Consumer and Business-to-Business systems as well as the technological infrastructure necessary to support these systems.
Practical application of concepts will be carried out in tutorials based on real-life case studies. Students develop practical skills by designing a prototype B2C application and applying user experience design principles. Included in the course will be a discussion of legal and societal issues related to this important development in the field of Information Systems.
MGMT343 Social Entrepreneurship
Available in Semester One
It explores both the theory and practical applications of social entrepreneurship. The course content includes social problem identification, different forms of social enterprises, strategy and operations of social enterprises, and social impact. The course will equip students with tools and techniques which can be used to transform a social enterprise idea into reality.
MKTG305 Strategic Marketing
Available in Semester One
The course takes a managerial perspective and focuses on strategic decisions relating to the analysis, development, implementation and control of marketing strategies needed to gain and sustain an organisation's competitive advantage.
Students learn various strategic tools and techniques that assist in evaluating the effectiveness of marketing strategies. New approaches to marketing practice are also covered. Instructional methods include case studies and a group-based project.
MKTG316 Digital Marketing
Available in Semester Two
It prepares students for using online marketing platforms and decision-making in the modern workplace. This course focuses on an advanced examination of digital marketing practices, including web design, search engine optimisation, digital analytics, eCommerce, social media and mobile marketing.
It uses a combination of theoretical learning through traditional lecturing and hands-on experience with online tools, such as Google Analytics and Google Ads Display.
MKTG317 Sustainable Tourism Enterprises and Destinations
Available in Semester Two
It offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares you for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
It involves writing a case analysis of a proposed destination management plan in New Zealand, and completing a group project on a particular macromarketing issue affecting a specific location in New Zealand. You will undertake research-related activities to complete the case analysis and macromarketing project. A compulsory overnight field trip is offered to assist you in collecting field information for developing sustainable tourism strategies.
MKTG340 Event Management and Marketing
Available in Semester One
It introduces students to the importance of marketing and managing events in the successful development of tourist destinations. It highlights the various forces (macro and micro level, especially from a stakeholder perspective) that impact on events and provides students with an insight into the events planning, marketing, and management process.
This course also addresses the financial and human resources aspects of events, and provides students with generic event marketing and management skills that can be applied to festivals, meetings and conventions, expositions and shows, and to sports competitions.
for postgraduate students
Project and internship courses (choose one)
- MBIS680 Research Project
- MBIS673 Applied IS Project
- MBIS691 Information System Internship
Internship
The Internship will provide an opportunity to apply your knowledge to a real-world problem, giving you confidence in dealing in a professional business environment, as well as engaging in a deeper level of learning through application of critical thinking and problem-solving. The Internship will consist of 100 hours of work (on a discrete IS-related project) within an organisation, followed by a report on your experience.
Research project
The Research Project will provide the opportunity to apply your knowledge to practice within a professional business environment, engaging in a deeper level of learning through application of your skills in a real-world setting, and applied practice in project management.
MBAZ680 Consultancy Project provides advanced analytical, theoretical and practically applied business insight and competencies in the areas relevant to the learning objective of the programme.
Complete a total of 45 points fromoneof the following applied project options:
- MBAZ671 Applied Marketing Project(30 points)
- One15-point course chosen fromthese optionsor other approved 600-level courses
OR
- MBAZ680 Consultancy Project(45 points)
FIEC675 Advanced Applications in Finance and Economics follows the completion of coursework and is a module-based course with applied projects in topics such as time series forecasting, cost-benefit analysis, portfolio management and financial decision-making.
The MBA Project is a consulting project that involves working with an organisation to address a practical issue of strategic importance. Projects are expected to apply discipline-based knowledge from MBA courses and use rigorous research methods.